The Australian Loyalty Association (ALA) is a group of individuals who are passionate about customer engagement and loyalty within an ever changing marketplace. The ALA run a number of events throughout the year, including dinners and a conference in Sydney and Melbourne.
A smaller version of the Customer Engagement and Loyalty Conference takes place in Sydney around the middle of March each year.
The Customer Engagement and Loyalty Conference is held in Melbourne in the third week of July, and is now in its 4th year.
Our committee is made-up of loyalty professionals from around Australia who give up there time to organise and host these events.