Who are we?

The Australian Loyalty Association was founded in 2012 by some of Australia's leading loyalty experts. 

The aim is to foster knowledge sharing across Loyalty, CRM and Customer Engagement and build a community of like-minded individuals. 

Our bi-annual events, held in Melbourne and Sydney, provide a unique social forum for loyalty professionals across many industries to meet and share ideas, insights and experiences and hear from leading speakers at some of Australia's best venues.

Organising Committee

  • Sarah Richardson - Global Loyalty
  • James Roth - IVE Group
  • Susan Frisby-Smith - Lifestyle Loyalty Group
  • Carly Neubauer - Edge
  • Dean Maidment - Taguchi
  • Paul Ooi - Points Shop
  • Elizabeth Hanlon - Global Loyalty
  • Andrew Millward - SunSuper
  • Tara Smith - Edge
  • Bhavna Kumar - Taguchi
  • Paul Ooi - Points Shop
  • Ivor Chung - AIMIA
  • Nick Muncaster - JWT Melbourne
  • Lee Martin - Metcash
  • Michael Pirotta - Vicinity Centres
  • Jess Merlo - Nandos
  • Tanya Fernandez - CI Events
  • Motti Gandish - NCR Corporation
  • Léa Wehrli - Taguchi
  • Carla Ferraro - CXI Research Group