Introducing our 2019 Keynote Speakers!

Our aim throughout the 2019 Customer Engagement and Loyalty Conference, is to take you through a journey and to highlight the highs, lows, and all that comes in-between for Customer Engagment / Customer Loyalty and what makes a 'good' Loyalty Program.

Our Keynote speakers are listed below, plus more to be announced soon!

Regan Yan_Digital Alchemy.jpg

Regan Yan
CEO at
Digital Alchemy

Elisse Jones 2019.jpg

Elisse Jones
National Loyalty Manager
at Total Tools


Regan founded Digital Alchemy in 2003, as Australia’s first dedicated Database Marketing Services Provider. Under his leadership, Digital Alchemy has grown to become Australia’s largest provider of outsourced database marketing solutions, and is the largest Unica implementer in Asia Pacific.

Prior to this, Regan was CEO of Persona Asia; an infomediary aimed at delivering permission based marketing solutions to online clients. Earlier in his career, Regan was the Managing Director of Multinet, a leading company in data mining and sophisticated database marketing. Prior to joining Multinet, Regan was responsible for customer analytics, customer profitability system as well as introduction of analytical marketing at Westpac.

With over 20 years of experience in strategic and data-driven marketing areas, Regan is a recognised subject matter expert in the area of Analytical Database Marketing and Customer Relationship Marketing, speaking regularly at Australian and international events.


Elisse is the National Loyalty Manager at Total Tools, Australia’s largest professional tool retailer. An Australian-owned and operated franchise network, Total Tools continues to grow and expand its offer nationwide.

A passionate data-driven marketer, Elisse transformed the loyalty program at Total Tools with a customer-centric approach; leveraging insights and automation to create personalised journeys and enhance customer value and engagement. 

Prior to this role, Elisse has held positions with some of Australia’s leading brands including Cricket Australia, MYER and the Country Road Group. 

Gallery from past events...